Privacy Policy

1. Who we are

We are The Rathore Organization LTD, incorporated and registered in the United Kingdom with company number [insert company number], whose registered office is at 128 City Road, London, United Kingdom, EC1V 2NX (hereinafter referred to as "Rathore", "we", "us" or "our"). We are a publisher and seller of high-quality hardcover coffee table books celebrating the cultural diversity of South Asia (the "Business").

Your privacy is of paramount importance to us. This privacy policy ("Privacy Policy") applies to the Business and the Rathore website, applications, and services related thereto (the "Service"). In this Privacy Policy, the term "Personal Data" means data relating to a living individual who is or can be identified either from the data or from the data in conjunction with other information that is in, or is likely to come into, our possession, and includes personal data as described in Data Protection Legislation (as defined below).

Please read the following carefully. Registering for an account on our website, use of your account or our website, or otherwise accepting the terms of this Privacy Policy indicates that you have reviewed this Privacy Policy and have agreed to be bound by it. If you do not agree to these terms you must leave our website immediately. If you choose to accept this Privacy Policy, we will keep a record of your acceptance in this regard.

We will handle your Personal Data in accordance with Data Protection Legislation. "Data Protection Legislation" means the UK Data Protection Act 2018, the EU General Data Protection Regulation (GDPR) as it applies in the UK, and any other applicable law or regulation relating to the processing of Personal Data and to privacy, as such legislation shall be amended, revised or replaced from time to time.

2. Information we gather from you

We fully respect your right to privacy in relation to your interactions with the Service and endeavour to be transparent in our dealings with you as to what information we will collect and how we will use your information. Also, we only collect and use individuals' information where we are legally entitled to do so.

We may collect Personal Data from you in the course of your use of the Service. The information that we process includes:

  • basic information, such as your name (including name prefix or title);
  • contact information, such as your postal address, email address and phone number(s);
  • profile information, including your username and password, purchases or orders made by you;
  • information provided by you when you opt-in to receive our newsletter; and
  • social media profile information when you interact with our Instagram account (@arsalanactual).

Any Personal Data that we collect from you for these purposes is hereinafter referred to together as "Your Data".

We endeavour to keep Your Data accurate and up-to-date. As such, you must tell us about any changes to such information that you are aware of as soon as possible. You can change your stated interests in respect of whether or not you wish to receive direct marketing from us by clicking 'unsubscribe' on any direct marketing electronic communication which you receive from us. If you are aged 18 or under, please get your parent/guardian's permission before you provide Your Data to us/use the Service.

3. Why we collect/have access to your information

We may collect information from you as necessary in the course of providing our Service. We may collect your personal information while monitoring our technology tools and services, including our website and email communications sent to and from us. We gather information about you when you provide it to us, or interact with us directly.

We may use your Personal Data on any one or more of the following legal bases: (i) to perform a contract with you; (ii) for our legitimate business interests in providing the Service to you (in which case, our legitimate interests will not override your fundamental privacy rights); and/or (iii) in limited circumstances, where you have given us your express consent.

4. Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We may send you marketing communications (which may include our newsletter) if you have requested information from us or purchased goods from us and have opted in to receiving that marketing. We may also ask you for your consent to send you direct marketing from time to time.

We use tools like Facebook Pixel and other similar technologies to show you relevant ads based on your interactions with our website and social media profiles. You can ask us to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences, by following the opt-out links on any marketing message sent to you, or by contacting us at any time.

5. Who we share your information with

We will not share Your Data without your consent or unless required by law (except as set out in this Privacy Policy). We restrict access to Your Data to employees, contractors, and agents who need such access in order to operate, develop, or improve our Service. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, civil litigation and/or criminal prosecution, if they fail to meet these obligations.

Your Data may be transferred to, stored at, or accessed from a destination outside the United Kingdom ("UK") for the purposes of us providing the Service. In particular, as we produce our books and ship from India, your data may be transferred to India for order fulfillment purposes. We will take all steps reasonably necessary to ensure that Your Data is treated securely and in accordance with this Privacy Policy. The safeguards in place with regard to the transfer of Your Data outside of the UK to third parties shall include (but shall not be limited to) the entry by us into appropriate contracts with all transferees of such data.

6. How do we protect your personal information

We do our utmost to protect user privacy through the appropriate use of security technology. We restrict access to Your Data to employees, contractors and agents who need to know Your Data in order to operate, develop or improve the services that we provide. We ensure that we have appropriate physical and technological security measures to protect your information; and we ensure that when we outsource any processes that the service provider has appropriate security measures in place.

We will implement appropriate technical and organisational measures to ensure a level of security appropriate to the risks that are presented by the processing of Your Data. In particular, we will consider the risks presented by accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to Your Data transmitted, stored or otherwise processed.

7. Retention of Personal Data

Your Data will be kept and stored for such period of time as we deem necessary taking into account the purpose for which it was collected in the first instance. This may include retaining Your Data as necessary to administer your account, comply with our legal obligations, to resolve disputes, to enforce our agreements, to support business operations, and to continue to develop and improve our Service.

8. Your rights

As a data subject, you have the following rights under Data Protection Legislation:

  • the right of access to Personal Data relating to you;
  • the right to correct any mistakes in your Personal Data;
  • the right to ask us to stop contacting you with direct marketing;
  • the right to restrict or prevent your Personal Data being processed;
  • the right to have your Personal Data ported to another data controller;
  • the right to erasure;
  • the right to complain to the Information Commissioner's Office if you believe we have not handled your Personal Data in accordance with Data Protection Legislation.

9. Amendments to Privacy Policy

We may change our Privacy Policy from time to time and at our sole discretion. The date of the most recent revisions will appear on this page. If you do not agree to these changes, please do not continue to use the Service to submit Your Data. If material changes are made to the Privacy Policy, we will notify you by placing a prominent notice on our Service or by sending you a notification in relation to this. We will not process Your Data in a manner not contemplated by this Privacy Policy without your consent.

10. How to contact us

If you need to contact us with regard to any of your rights as set out in this Policy, all such requests should be made in writing by email to merchant@rathoreactual.com.